By implication, blogging is not a business from which anyone can make money overnight. Success occurs gradually till you come to limelight.
If you work for $1, you make $1.
That is, if you do more, you make more.
In the video below, Suzi Whitford revealed how she hit her first $9,000 from her first ever blog in 2016.
Come to think of it, blogging doesn’t stay in one place.
If you’re not using today’s approach, what worked yesterday might fail today.
You can wake up and find out that Google has updated its “algorithm” overnight.
That means if you want to succeed as a blogger, you have to stay alert and bank on latest blogging strategies.
How to make money blogging in Nigeria
So, what are the blogging strategies to become a successful blogger and how can each help you make money through your blog?
#1. Get ready
Blogging is a career just like any other profession.
There’s no difference whatsoever except in locations and the types of business in question.
Bloggers work from home while others work from fields.
Before someone can become a medical doctor, he needs to familiarize himself with human anatomy.
On the other hand, bloggers need to be familiarized with information and communication technology (ICT) and digital marketing strategies such as SEO, content marketing, copywriting, email marketing, social media marketing and so on.
Since each profession differs, they all take a different approach.
As a blogger, you don’t need to obtain a certificate in ICT before you can start blogging.
But yet that doesn’t mean money follows immediately after your blog comes online.
Most people who rush into blogging include the 27% whose blogs fail to make money as a result of having no good strategic planning.
Planning to make money from blogging is to make you see the past, presence and future of the career so you can prepare for the challenges ahead and equip yourself with measures to overcome the threats and succeed.
Blogging is a very big industry.
There’re bloggers who put their whole life on their blogs because they want to be handsomely rewarded.
You can do the same but don’t be in a hurry.
In business generally, such expectations aren’t met in a day.
Blogging is like a normal investment – you put your money in a business and wait for the business to turn over.
You might not need so much money to start a blog, but the time and other efforts which you combine to grow your blog have a milestone of rewards at the end.
#2. Get the things you need in place
Since you would be working from home, you need the following tools to make money from your blog:
A computer system
A computer desk
An office or a dedicate space in your apartment
Social media presence
Without worrying yourself about renting an office, you can designate a space within your home which can serve as your office and make sure you’re comfortable there.
The environment should be able to give you the confidence and inspiration you need to succeed.
#3. Choose a profitable niche
Before you can choose a niche, there are two prominent external factors which you have to consider.
You have to consider the industry and audience you want to target.
This would give you clues on what niche to profit you the most.
There are a lot of controversies when it comes to the issue of choosing a niche.
Some bloggers say passion rules the game.
That is, once you have passion in a niche, then you are good to go.
What if your passionate idea is not lucrative, so from where would you make your money as a blogger?
So, I disagree with the principle.
If you want to know how to monetize your blog in Nigeria, all it requires is doing business with your blog.
If you see yourself as a business manager, consider an area where most people need support and establish your business around the problem.
That will make your ideas very popular and profitable.
Focus your attention on a niche that has a high demand rate rather than just doing something because you have passion for doing it.
Once you start making money, the passion will come if it isn’t there yet.
This shows, blogging isn’t all about you, your ability or passion to do something but what’s missing in other people’s life that you want to fix.
It’s from that angle that you can make money through blogging.
In a nutshell, to make money blogging, you must offer a product or service that can help solve a problem you think your audience faces.
#4. Adopt content marketing strategy
Content marketing is a blogging monetization strategy you can’t afford to implement on your blog.
Using this strategy effectively will stimulate the interest of your audience in buying a product or service on your blog.
It can be used to attract and convert an audience into your potential customer.
Content marketing works by telling a valuable story around the products or services your blog promotes.
And this can be leveraged to sell any product or service on your blog and make money.
Experts believe that planning, creating and sharing emotional stories or highly valuable content on a blog converts and retains more customers than a traditional advertisement.
It directly promotes your brand and builds a strong relationship with the customers.
As most advertisements are full of exaggeration, customers rely mostly on content marketing because of its impact on their purchasing decisions.
You can use your blog to review and demonstrate the relevance of your products to your audience.
With this strategy, you don’t need to ask your audiences to buy but attract their interest by showing them why it’s important to buy the products.
While people are reading your views on a product, they will realize why they need the product.
And that will compel them to follow your lead, buy now and return next time if the product or service works as you demonstrate.
So, the more this happens, the more money you make on your blog.
#5. Integrate email subscription pop-ups
Pop-ups are used to track everyone that visits your blog.
Depending on your settings, a pop-up can trigger as a visitor is about to leave your page. Sometimes it triggers a few seconds after someone lands on your blog.
Pop-ups come with a form in which visitors can enter their names and email addresses to opt in for an offer or subscribe to your newsletter.
You don’t collect your visitor’s contact information for fun but to follow up with them and market your stuff through their emails.
Experts believe that this is a powerful marketing tool to generate leads, boost engagement rate, convert and retain your audience.
So, with the correct use of a pop-up on your blog, you have the tendency of building a list that can be used to track your audience, know more about them while same can be used to reach out to them and make them more familiar and comfortable with your brand.
#6. Monetize your blog
Blog monetization addresses all the possible ways to make money from your blog.
As said earlier, some of the best ways to monetize your blog will be discussed in this section.
As a blogger, you can sell your own products or services if you have what your audiences are looking for.
What is important is to help your audience find products or services they need and offer your recommendations.
As your audience goes for the products or services, you make a direct sale or commission on payments they make across to the other companies.
Before you can make money blogging, you have to ensure what you want to blog about is highly relevant.
So, if your blog attracts a large number of readers, then you’ll definitely hit a huge milestone from it.
Not following this blogging rule, there is no way your blog can generate income for you.
Since that isn’t what you hope for, coming online to start your own small business in the following area which I’m about to show you includes the best ways to monetize your blog.
Look at the image below and see how different industries perform on Facebook.
So, if you find your niche in any of the above industries, then you have the freedom to work from home or anywhere and make a lot of money.
Another thing to note is you can’t sell any product or service without knowing what your target audience wants the most.
So, if your blog goes towards the right direction, you have the golden opportunity to supper drive sales and increase your ROI.
Assuming you make wears or any other physical product or you
are into servicing, you have the prospect to multiply your customers using your
The point is your blog can help you target any market, stay connected to your potential customers.
When you help someone with a solution, the beauty of it is to get paid for your help.
So, we want to look at how this is possible.
How to monetize your blog in Nigeria
I once said that you need to invest your money, time and effort in your blog with the best of your ability.
Having done all that, then you can think of getting the rewards.
Meanwhile, here are the best ways to monetize your blog in Nigeria.
#1. Make money with affiliate marketing
Affiliate marketing is one of the most profitable ways to make money blogging.
Most bloggers generate their income through this marketing platform.
In the US alone, 15% of the revenue generated from the digital economy comes from affiliate marketing.
The system allows various businesses to boost their reach and ROI with the help of bloggers who help them promote their products and services on their blogs.
You’re not going to do this for free.
The company which you send your audience to will reward your effort with a certain percentage on each sale they generate through your referral link.
The image below demonstrates how affiliate marketing works:
Based on the image, all you have to do is to promote a product with a link that can lead the buyer to the product page on the seller’s website.
When the audience clicks on the link, lands on the seller’s website and buys the product, the seller takes the payment and ship the goods to him after you must have received your own commission.
This couldn’t be more simpler and easier than creating and sharing great content, featuring amazing reviews about products which your audience might need.
#2. Make money with Google AdSense
You can equally make money blogging in Nigeria with the integration of Google AdSense into your blog.
AdSense is an advertising network that collects and displays third-party advertisements on your site.
While it helps advertisers gain a wider exposure and sales, you can use it to monetize your blog.
When your audience clicks on the ad, Google pays you a certain percentage in what they charge the advertisers.
There are various other ad networks that you can use apart from Google AdSense. And they include:
Podia – Use for creating a storefront for your courses.
Thinkific – Use for creating your course from scratch.
Kajabi – Use for marketing your course via autopilot.
Ruzuku – Use for hosting a live video course or webinar.
Zoom – Same as Ruzuku.
WizIQ -Same as Ruzuku and Zoom.
LearnWorlds – Use for setting up an online school.
You don’t need to worry yourself on how to get customers on these platforms.
Those who are aware of these platforms visit them regularly to search for important learning resources.
If your courses are optimised for student success, you will definitely find customers.
All it takes to sell your courses on those platforms is to visit the websites or download the apps on Google Playstore, sign up and probably pay a membership fee and upload your courses.
Udemy, for example, runs paid ads on Facebook. With that effort, they generate leads for every course submitted to them.
That will give you the opportunity to get a lot of customers who will buy from you.
#9. Get paid offering consulting services
Some audiences prefer one on one coaching or consulting services.
Give them your best selling books or courses, they won’t be satisfied except you train them one on one.
Most entrepreneurs having sales and marketing issues might want to hire you if they know you can help them fix their problems.
Some don’t have the time to apply any training, but need someone to work for them and pay him handsomely.
This opens another great opportunity for you to monetize your blog.
Depending on your area of service, you can make 6 figures monthly income consulting for businesses or individuals in this niche.
Without much traffic, this monetization technique can also work for you as a Nigerian blogger.
Recently, I started charging my audience for answering their questions on WhatsApp.
If you ask me a question that has already been discussed in a post and you want me to answer you because you don’t have enough time to read that post, you’ll have to pay.
In this regard, your social media presence – Facebook, Instagram, WhatsApp, Twitter or Quora has a lot of work to do for you.
Do your best posting relevant content to leverage your presence on those platforms and gain the attention of your target audience.
#10. Become a freelance blogger
One of the best ways to monetize your blog is becoming a freelance writer.
Most big bloggers and news platforms such as Opera news need independent writers that can create amazing content for them.
If you make yourself available for such an offer, it will fetch you a lot of money.
Being a freelance blogger isn’t hard at all, except the fact that you need to spend a part of your time working for others.
In fact, the job would be easier if you can stay within your niche.
The same skill, style, knowledge and experience you use to create your blog posts can be transferred to other prominent bloggers who need paid guest bloggers.
Create a profile on any freelance platform such as Fiverr, UpWork and so on to find customers.
Sometimes ago, I wrote a guide on how to use Fiverr to make money online. Check the post and see how the platform can help you sell your writing gig.
According to WriteWorldWide, based on an international standard, the prices for writing a blog post for others ranges between $50 to $350.
For other writing related jobs, see the image below.
You might not be able to make up to that amount if you’re targeting Nigerian market.
The reason for this includes what DeCritic calls demographic factors in one of his answers on Quora.
Location, experience level, special skills (like SEO knowledge, special email marketing development, human psychology, marketing skills, meta-title, meta-description, ninja-writing skills, etc), not being known or lack of demand determine what the clients offer.De Critic
Nigerian writers are being terribly affected by these factors.
As the market has been flooded by so many hungry writers, it’s hard to charge as much as what the international freelance writers charge their clients.
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