If you go with the Blog Post Workflow, you’ll be presented with a form to describe the content you want to create.
According to Jasper, this is the most important part of creating a blog post with Jasper. The better you can describe the content you want to create, the higher the quality of content that Jasper will generate.
There is no special language needed here. You just need to describe your content in a simple way everyone can understand.
Your description/instruction can be as simple as this:
I want to write about ways to lose weight very fast
And it can be more specific and detailed like this:
I want to write about healthy ways to lose weight which will include exercises, foods to reduce, etc.
Below the form for writing your description is another box to fill in your keywords. The keywords will help Jasper understand the topic and also lookup similar articles on the internet.
Finally, once you’re done with forms, you can open up the editor. One thing to love about Jasper is the fact that the editor looks like that of Google Docs, it is simple, armed with tools, and has less clutter.
Once you open up your editor, it is all up to you the directions you want to take to turn your half-empty docs into a full blog post.
But the next advisable step is to create a blog post outline which will serve as a guide when creating your content with Jasper.
This is also the right process to follow even if you are writing the blog posts all by yourself as it helps you save time, reduce fluffs, and get straight to the point.
Interestingly, Jasper can also help you with your blog post outline. As part of the 50+ templates, you also get a blog post outline template.
However, since we are in the editor already, there is a shortcut to command Jasper to generate an outline for you without using the template.
You can instruct Jasper to create an outline for you using a simple command like this:
> Write a blog post outline for the title “ How to lose weight”
To run the command, use cmd + enter on Mac or ctrl + enter on Windows and you will see the magic.
In cases where you are not satisfied with the outline, you can edit it or have Jasper rewrite another outline.
If you want a rewrite from Jasper, use these commands:
For macOS – CMD + /
For Windows – CTRL + /
But I do advise you to write the outline yourself if you already have an idea of what you want to cover in the article.
Even if Jasper generates the outline for you, I still recommend cross-checking it with what your competitors covered and the content opportunities on the SERP.
Do note that the Jasper Command we used above to instruct Jasper to create an outline only works on the Jasper boss mode plan.
If you are not on this plan, that is, you are on the starter plan, then you’ll have to use the Blog Post Outline template to generate your outline.
All you need to use the Blog post outline template is the title of your blog post and the tone you want to use in your content.
Here is a quick breakdown of how to make use of the Blog Post Outline template:
Click on the “Blog Post Outline” template
Enter your blog post title
Enter the tone of voice
Generate AI content
It is worth mentioning that you can tweak the number of outputs (results) you want Jasper to generate.
The content brief is where you describe what you want Jasper to cover in each section of the article.
You’ll find the box for the content brief on the left-hand side of the dashboard. To get quality output, you’ll have to keep changing the content brief as you proceed into the sections in your article.
Changing the brief helps Jasper write in the context under each of the sections. It also reduces the chances of Jasper repeating the same sentence in your article.
Using the previous example of writing about weight loss.
If your topic is – “11 Ways to Lose Weight”, and one of the ways to lose weight is through exercise.
Your previous brief/description will be about weight loss in general which will help Jasper write the introduction.
But as soon as you get to the next section “exercises”, you need to change your brief to something that describes exercises as a way of losing weight.
As you begin to use Jasper to generate long-form content, one shortcoming of the software you’ll notice is that it repeats itself in many cases.
Yes, this is something that still occurs when I use the copywriting software. The solution to this is the three asterisks shortcode.
To prevent Jasper from repeating itself in your long-form content, you need to control the area it sees.
The way to do so is to add three asterisks in the editor and any text above the asterisks will not be visible to Jasper.
In other words, Jasper won’t be able to copy itself or use the above texts again in the article.
Also, if you don’t want Jasper to use the content brief and the rest of the information in the sidebar, there is a toggle button to turn it off which makes it invisible to Jasper. This is just another superpower you can utilize to generate quality content.
Let me start by saying Jasper is a writing assistant and that means you still have some work to do except you are okay with mediocre content. But I assure you, it is less work compared to writing without Jasper.
The million-dollar question here is, how do you go from outline to over 2000 words?
Well, here is how I go about this.
First, I believe you already have your introduction written (if you use the Blog Post workflow).
So if that is the case, all we need to do is to start from your first subheading.
Let’s assume your first subheading is “Eat Regularly”, the next thing you want to do is to make that subheading a title on the left-hand side of the dashboard.
Then rewrite the brief/description to suit the subheading and change the keyword slightly.
Once this is done, you can click the “Compose” button and let Jasper come up with the texts.
Review the text, start a sentence and click the “Compose” button for Jasper to continue from where you stopped.
Correct the grammatical errors, rephrase some sections, add more lines, till you are satisfied with the texts in that section.
Move to the next section, change the title and content brief, and click the compose button.
Rinse and repeat this for the rest of the subheadings.
If you have 10 subheadings and you can generate 300 words under each section, you’ll arrive at 3000 words.
Now we have our article ready and it is time to optimize it for SEO. If you have a Surfer SEO account, then you can integrate it with Jasper to optimize your content.
If you don’t have a Surfer SEO account, manual optimization is never out of fashion. I optimize my content manually.
Once an article is ready, I go over the article and find mentions of the main keywords. Address the subheadings and intros to include the primary and some secondary actions.
Use Google Serp to find questions people are asking concerning the topic and use that to build the FAQs section of your blog post (this will not only help you create the best content out there but will help win more Serp positions).
Include your internal and external links where needed.
Congratulations on writing your first blog post with Jasper, many more to come. There is a high chance you spent over two hours creating your first blog post, let’s build a process and cut the time in half or less.
Does the word Recipe have you thinking about the kitchen? Well, it is quite similar to what Jasper recipes do!
Jasper recipe is a workflow that contains some set of commands to help you with creating a style of content easily and stress-free.
For instance, if you run a blog that covers biographies of celebrities, the next best thing to do on Jasper is to create a workflow for writing biographies (a recipe for writing biographies).
So whenever you want to write a biography, you can open up your recipe and start from there.
I use the Jasper recipe to create workflows for the content with similar repeating patterns.
Some ideas on recipes to create include reviews, listicles, how-to articles, biographies, etc.
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